Cinema is a collective experience that is capable of engaging, mobilizing and fostering dialogues about themes and subjects that can produce a transformation in society.
When we talk about cinema and social impact, we are referring to cinema as a powerful tool that affects different audiences, provokes empathy, raises awareness of urgent issues, stimulates critical thinking and generates specific actions in favor of themes such as diversity, representativeness, sustainability, climate, racial and gender justice, equity and social inclusion, among many others.
The support program of the Taturana Institute was designed so that foundations, institutes and companies can get even closer to this space that connects art and social development. With your support, Taturana expands the scope of operation throughout the national territory and provides access to films and cinema productions that have an impact.
Since its foundation, Taturana has already reached more than 275,000 people, in more than 520 municipalities, and can be found in all the Brazilian states – in person or online. We also reach out to other countries in Latin America and Europe with our film festivals and special screenings. Our goal is to continue to grow and to reach more communities and audiences.
We offer our supporters visibility in screening circuits, free access to inspiring, contemporary Brazilian films, and cultural activities that break down barriers and weave social bonds. We strengthen the relationship with audiences of interest through the cinema, we create common imaginary situations that inspire change and build networks between different social actors.
How can you be part of this powerful and transforming movement of our society?
Listen to who have already been impacted by the film screenings and activities of Taturana
Douglas Henrique Ostruca dos Santos, on the screening of the film Espero Tua (Re)Volta at the Federal University of Rio Grande do Sul (UFRGS), Porto Alegre - RS.
“I realized that the space of occupation of the students is the moment when topics of interest to the students themselves emerge (…). The occupations function as an affective policy, through which spaces for coexistence, exchange and learning are constituted beyond the classroom”
Mauricio Xavier, about the screening of the film O Jabuti e a Anta at the Gota Institute, with the support of the Centro Universitário Jorge Amado (UNIJORGE), in Lauro de Freitas - BA.
"Our actions seek to disseminate practices for the preservation of the environment through environmental education. The documentary manages to raise awareness, and it explains the suffering and struggle of the people involved and those engaged in the issue.”
Antonio Carlos Dias de Oliveira, about the screening of the film Sementes, Mulheres Pretas no Poder at the headquarters of the Grupo de Valorização Negra do Cariri (GRUNEC), in Crato - CE.
"Creating new alternatives in institutional politics is urgent, and entrusting our votes to black women is the safest path that we have. In Crato, in 256 years we have never had a woman and above all a black woman running for the position of mayor of the city and now in 2020 we have the opportunity to do this.”
Professor Flavia Cristina da Silva Andrade, about the screening of the film Chega de Fiu Fiu at the Governor Milton Campos State School, Belo Horizonte - MG.
“We addressed sexual harassment among high school teenagers. Many began to see that attitudes previously considered harmless are, in fact, aggressive to others. And that judgments about clothes and attitudes do not justify this violence directed towards women”.
Ananda Henklain, student at the Federal University of Roraima - UFRR, about the screening of the film Chega de Fiu Fiu at the same university, Boa Vista - RR.
“We turned the lights down at 20:05. Even more people began to arrive. Play. No more chairs. We were shocked. People began to crouch down on the floor. We managed to fill the auditorium with Chega de Fiu Fiu. I can't even describe how excited we were to see so many interested people (manly women), right there, in our city. It was wonderful not to feel alone anymore.”
Renata Weinberger, producer of cultural action at the São Paulo State University (Unesp), about a screening of the film Eneida at the Universidade Aberta à Terceira Idade (UNATI), in São Paulo - SP.
"The theme of old age, addressed in the film Eneida, dialogues with UNATI, which is a project of UNESP aimed at elderly people. The group was touched by the narrative, and discussed the importance of the bonds for senior citizens. (... ) The documentary has a construction of a character that makes people identify with it".
Katiane Laura Balzan, about a screening of the film São Vito, at the Community University of the Chapecó Region (Unochapecó) - SC.
"The film allowed the students to glimpse the reality of urban relocations from the perspective of the residents, their dreams, fears, and routine. The most controversial points of the debate referred to the weakness of public policies in relation to housing, real estate speculation and human neglect. Without doubt, it was an opportunity for personal and professional growth for the audience.”
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